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Artificial Intelligence Authors: Liz McMillan, Elizabeth White, Corey Roth, Yeshim Deniz, Pat Romanski

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SysMaster Announces Breakthrough Norfa Lite Product Featuring Intelligence-at-the-Edge Architecture

Reducing Central Server Load Enables Vast Efficiency Gains at a Much Lower Cost

WALNUT CREEK, Calif., Oct. 14 /PRNewswire/ -- VoIP solutions innovator SysMaster announces the debut of its landmark Norfa Lite(TM) platform, which enables service providers to cost effectively deploy and manage IP Centrex/Hosted PBX systems. Norfa Lite features Intelligence-at-the-Edge architecture, which shifts the handling of resource intensive call processing tasks from central servers to economical end-user CPE devices, such as the Tornado M5 IP Phone. This opens up significantly greater server capacity to handle higher traffic volumes and carry out cost-effective billing and call management.

Norfa Lite is extremely scalable and cost effective billing and call management platform which enables service providers to quickly deploy residential and business IP Centrex/Hosted PBX systems. Norfa Lite utilizes Intelligence-at-the-Edge architecture in which central servers perform billing, routing, and other call management functions whereas end user devices, such as the Tornado M5 IP Phone, deliver IP Centrex/PBX functionality (call-on-hold, call-transfer, 3-way calling etc.). Shifting resource intensive functionality to end user devices allows increase in system capacity and reduction in overall and per user costs.

Burdening central servers with cost-ineffective call processing tasks has long put a crimp in profitability for providers offering residential and business VoIP services. Enabling a cheap end-user device to take over is being hailed as a leap of progress. Providers instantly gain capacity and scalability on equipment, reducing capital outlay and raising ROI. And since end-users purchase their own CPE devices, they now essentially share call processing costs, giving service providers even lower overall infrastructure costs and offering yet another margin of savings.

While Norfa Lite promises major benefits to larger telecoms, it delivers even greater proportionate benefits to smaller service providers, increasing their profit margins and making it easier for them to compete effectively and satisfy customers. SysMaster is noted for the smooth scalability of its products, and Norfa Lite reflects that simplicity. As a service provider grows, adding new subscribers is as easy as installing an additional Tornado M5 IP Phone-paid for by the subscriber. Thus, costs of growth are minimal for provider and customer alike.

Highly fault-tolerant, the Norfa Lite Intelligence-at-the-Edge architecture enables easy implementation of N+1 redundancy through domain name addressing and redundant servers. If one server fails, another instantly picks up call traffic, ensuring carrier-grade system uptime and reliability. The Norfa Lite platform is being welcomed by service providers as a major new resource enabling affordable, cost-efficient growth.

About SysMaster Corporation

SysMaster is committed to helping emerging and traditional telecoms and service providers deliver profitable, real-time Voice-over-IP services to their subscribers. SysMaster products utilize advanced VoIP technology to enable cost-effective transport of voice traffic over IP networks. These products encompass all key elements of modern VoIP networks including billing servers, call management servers, application servers, gatekeepers, gateways, and softswitches. SysMaster products and solutions enable companies in 55+ countries to cost-effectively deploy and manage multiple VoIP services, including Calling Cards, IP Centrex/Hosted PBX, Voicemail, Conference, Follow-me, Callback, and more. SysMaster Corporation is headquartered in Walnut Creek, California. For more information call 1-877-900-3993 in the U.S., 1-510-420-8837 outside the U.S., or visit http://www.sysmaster.com/.

SysMaster Corporation

CONTACT: Martin Yosifov of SysMaster Corporation, +1-877-900-3993 x 246

Web site: http://www.sysmaster.com/

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