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Artificial Intelligence Authors: William Schmarzo, Ed Featherston, Dan Blacharski, Corey Roth, Jnan Dash

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Data Systems of Texas, a Sharetec Systems Partner, Selects SEDONA as MRM Application and Services Partner

Data Systems of Texas, a Sharetec Systems Partner, Selects SEDONA as MRM Application and Services Partner

KING OF PRUSSIA, Pa., Sept. 8 /PRNewswire-FirstCall/ -- SEDONA(R) Corporation (BULLETIN BOARD: SDNA) (http://www.sedonacorp.com/), a leading provider of Customer and Member Relationship Management (CRM/MRM) solutions for small and mid-size financial services organizations, today announced that Data Systems of Texas has selected SEDONA as its partner for Member Relationship Management (MRM) application and services.

Data Systems of Texas, a Sharetec Systems provider, recently decided to explore a relationship with a vendor offering the ideal MRM technology to assist its credit union members in addressing critical business needs. As a result of this process, Data Systems of Texas selected SEDONA primarily due to the Company's high quality products and services, and proven success in the financial services industry.

SEDONA's vertical MRM application solution, Intarsia(R), is specifically tailored and priced to support and meet the needs of the multiple lines-of-business of a credit union. Intarsia provides credit unions with a complete and accurate view of their members' relationships and interactions. Credit unions gain knowledge about their members' preferences, needs, and characteristics to more effectively target the right products to the right members at the right time.

Acclaim Federal Credit Union of Greensboro, NC servicing approximately 13,750 members, is a Data Systems of Texas and Sharetec Systems customer who has recently purchased Intarsia. Acclaim President Teresa Farnsworth commented, "As a Sharetec user, Intarsia's seamless integration and connectivity to the Sharetec System made our selection of Intarsia the correct choice for our credit union and its members."

SEDONA President and CEO, Marco Emrich commented, "We are delighted with our partnership with Data Systems of Texas and welcome Acclaim Federal Credit Union as a new and valued Intarsia customer. Data Systems of Texas is a leading provider of Sharetec Systems, and has earned an excellent reputation in the credit union industry. The opportunities this partnership provides to both companies is indeed exciting."

About SEDONA Corporation

Community and regional banks, credit unions, and insurance companies utilize SEDONA(R) Corporation's (BULLETIN BOARD: SDNA) multi-vertical, web-based customer/member relationship management (CRM/MRM) solution, Intarsia(R). Intarsia is specifically designed and priced for small and midsize financial services businesses and is easily tailored for each individual organization. The software includes state-of-the-art features such as cross-sell and next best product and services recommendation, customer retention prediction, contribution/profit management, process management, contact and referral management and campaign management. By utilizing SEDONA's CRM/MRM software and complementary services, SEDONA's clients effectively identify, acquire, foster, and retain loyal, profitable customers.

Leading financial services solution providers such as Fiserv Solutions, Inc., Open Solutions Inc., COCC, FNF/Sanchez Computer Associates, Inc., ACEncrypt Solutions, LLC and Optria LLC leverage SEDONA's CRM/MRM technology to offer best-in-market CRM/MRM to their own clients and prospects.

SEDONA Corporation is also the Preferred Partner for MRM technology for the National Association of Federal Credit Unions (NAFCU) Services Corporation.

For additional information, visit the SEDONA web site at http://www.sedonacorp.com/ or call 1-800-815-3307.

Forward-Looking Statements

Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes," "anticipates," "plans," or "expects" and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.

SEDONA(R) and Intarsia(R) are registered trademarks of SEDONA Corporation. All other trade names are the property of their respective owners. This press release and prior releases are available on the SEDONA Corporation web site at http://www.sedonacorp.com/.

SEDONA Corporation

CONTACT: Investors - Steve Ficyk, +1-330-220-4051,
[email protected], or Media - Michelle Brown, +1-610-337-8400,
[email protected], both for SEDONA

Web site: http://www.sedonacorp.com/

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