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Artificial Intelligence Authors: Jason Steinbach, Yeshim Deniz, Liz McMillan, Pat Romanski, Zakia Bouachraoui

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151 Advisors Signs New Client Agreement to Support BlueMessaging with Strategic Business Development and Go-to-Market Strategy in North America

151 Advisors, a global strategic consulting firm specializing in mobile, wireless and web-based software and technologies, announced its latest client engagement with BlueMessaging. The engagement will bring BlueMessaging’s AdChat consumer engagement platform, which helps organizations automate conversations with their customers across multiple digital channels, including SMS, social networks, search and display ad spaces, among others using artificial intelligence technologies, to the North American Market.

151 Advisors will partner with BlueMessaging to develop a go-to-market strategy for North America and execute a business development campaign to capture the key market opportunities.

“We are committed to partnering with industry leaders like BlueMessaging that possess high-growth potential so we can continue to bring innovative solutions to the U.S. marketplace,” said Bill Rom, Managing Partner at 151 Advisors. “This engagement builds on our deep expertise in helping disruptive companies have success in the U.S. market. BlueMessaging's AI technology is unique and it creates a new marketing tool that will change how every vertical, from CPG to Finance, will soon interact with the consumer.”

“151 Advisors has its fingers on the pulse of the U.S. market, and we plan to leverage their knowledge and relationships to expand our solutions to U.S. clients quickly and effectively,” said Juan Vera, CEO of BlueMessaging.

The addition of BlueMessaging to 151 Advisors’ client roster supports the company’s expansion into the international marketplace. With several strategic partnerships with international organizations like Enterprise Lithuania, IE Singapore and Demtech International, 151 Advisors continues to expand its geographical reach.

About 151 Advisors

151 Advisors (www.151advisors.com) is a strategic consulting firm that helps technology companies solve critical business challenges, seize new market opportunities and achieve real results. The company helps mobile, wireless, and web-based software and technology companies build and execute go-to-market strategies to drive revenue growth. 151 Advisors works with companies of all sizes – from growth-stage startups to large global corporations – and has more than 100 years of combined experience building profitable technology companies.

About BlueMessaging

BlueMessaging was founded in 2010 in order to solve the "digital miscommunication blues." BlueMessaging helps organizations automate communication with their customers across multiple digital channels, including SMS, social networks, search and display ad spaces, among others using artificial intelligence technologies. Their innovative solutions allow businesses and brands to connect with consumers anytime anywhere, establishing one on one smart dialogues which lead to great customer experience, and at the same time, reduce costs and optimize digital marketing and contact centers investments. The company has received prestigious awards and acknowledgments from international institutions including the US Mobile Marketing Association.

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