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Sparks Grove's Brian Sherwell to Speak on Data Visualization and Implications for Chronic Healthcare Management

Creative Director to Present at South by Southwest

ATLANTA, March 6, 2014 /PRNewswire/ -- Sparks Grove, a division of North Highland, is pleased to announce that Brian Sherwell, Creative Director, will be speaking at the 2014 South by Southwest (SXSW) festival.  Sparks Grove is a strategy and creative firm that provides marketing, communication, digital and design services to some of the world's leading brands.  SXSW is one of the largest festivals of its kind, bringing together interactive, film and music.  Mr. Sherwell will be presenting a session titled "Visualizing Chronic Health Conditions."

The ability to visualize health data has the potential to materially impact disease management. Data visualization is an excellent tool to explain complex diseases and show people more effective ways to manage their health. This is increasingly important as 133 million people, almost 1 out of every 2 adults, have a chronic illness. The talk will center around Brian's own personal experience with using off-the-shelf activity trackers combined with continuous blood sugar monitoring to better understand his blood sugar management regimen through data visualization. He will also expand on how the insights derived from combining data visualization combined with continuous tracking could be used in patient education for chronic health management.

Brian Sherwell has been working in the field of Human Computer Interaction for over 12 years, where he is known as a passionate believer in Human Centered Design. He has overseen work for clients in the telecommunications, financial services, media & entertainment, and consumer products industries; delivering experiences for desktop, mobile, tablet, Xbox, and emerging technologies. Before joining Sparks Grove, Brian was the Director of User Experience at a leading digital agency. He has also conducted research at the Centers for Disease Control and worked at the National Science Foundation where he led a multi-year ethnographic study used in developing AI programs to mimic human intelligence.

About Sparks Grove

Sparks Grove is a strategy and creative firm that provides marketing, communication, digital and design services. Our uncommon union of strategy and creative solves complex business problems for many of the world's leading brands.  A division of global consulting firm, North Highland, Sparks Grove delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges.

For more information, please visit our website at or follow us on Twitter @sparksgrove or

About North Highland

North Highland is a global consulting firm with a proven record of enabling great returns on our clients' investment. Our high-caliber consultants offer deep experience and expertise across many diverse industries and service areas. We specialize in solving tough business challenges, being easy to work with, and nurturing long-standing relationships with the most recognizable brands in the world. Ask any of our clients, and they'll tell you.

For more information, visit our website at or follow us on Twitter @NHighlandGlobal.

North Highland is a proud member of Cordence Worldwide, a global management consulting partnership. Learn more at

Media Contact: Michelle Reape
Phone: 404.975.6467
Email: [email protected]

SOURCE Sparks Grove

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