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Artificial Intelligence Authors: Elizabeth White, Yeshim Deniz, Liz McMillan, Pat Romanski, Corey Roth

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Rocket Fuel Executive Wins Prestigious Bay Area CFO of the Year Award

REDWOOD CITY, CA -- (Marketwired) -- 06/06/14 -- Rocket Fuel Inc. (NASDAQ: FUEL), leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced the company's Chief Financial Officer, J. Peter Bardwick, was the winner of the 2014 Bay Area CFO of the Year Award in the Small to Medium Sized Public Company category. The awards are presented by Larkin Street Youth Services, in partnership with the San Francisco Business Times.

The Bay Area CFO of the Year Awards recognizes the leaders who have played a crucial role in the success of their companies, and have helped their communities as a whole. More than 500 San Francisco Bay Area financial and business leaders gather at the annual event to celebrate the winners of this prestigious honor. In the last eight years since the inaugural event, it has helped to raise over $3 million for Larkin Street Youth Services, a nonprofit organization that helps provide housing, education, employment, and health services to at-risk, homeless, and runaway youth.

"I'm honored to receive this award given the depth of talent in the Bay Area," said Peter Barwick. "It reflects the hard work of a great team over the past three years and Rocket Fuel's leadership in digital advertising. On a personal level, the association with Larkin Street Youth Services is especially meaningful as I strongly believe in their mission of providing assistance to at-risk youth."

Winners in six different categories, along with a Lifetime Achievement Award, were announced at an event at the Westin St. Francis Hotel in San Francisco on the evening of June 5, 2014.

About Rocket Fuel:
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel's Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit or call 1-888-717-8873.

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