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Artificial Intelligence Authors: Elizabeth White, Pat Romanski, Liz McMillan, Corey Roth, Yeshim Deniz

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Research and Markets: Analysis of the Global Market for Handwriting Recognition in Passenger Cars

Research and Markets ( has announced the addition of the "Analysis of the Global Market for Handwriting Recognition in Passenger Cars" report to their offering.

Handwriting recognition (HWR) offers new opportunities to control in-car infotainment systems and has the potential to be used as a primary input medium in HMI. HWR is a smart and intuitive way to enter information on a display because writing letters on a touch pad and screen is easy and assures minimum distraction. The HWR market is targeted towards systems that deliver navigation, entertainment, and networking services in cars to enhance users' Internet and multimedia experiences.

This study provides a strategic overview of the global HWR market in passenger cars to uncover the available market potential, provide an overview of OEM involvement in this space, and to discuss 3 big market predictions. The forecast period is 2015-2021.

Key Findings

- Apart from traditional technology enablers for HWR such as MyScript, Hanwang, and Nuance, new Tier I suppliers such as Fujitsu and Mitsubishi have started exploring the possibilities of entering this space.

- Non-automotive participants such as Google and Apple offer HWR applications (apps) for their respective mobile phones. These apps, which are available for free, are more likely to be roped in for automotive use cases as a plug-in-and-use solution.

- With the success of HWR, premium vehicle manufacturers have started to integrate this technology into their entry-level cars, such as the Audi A3. Mass market manufactures such as Volkswagen, Ford, and GM are also integrating this technology into their cars in China.

- The industry is now moving towards controlling the entire infotainment with help from HWR on a dedicated track pad or track mouse. This feature will be available only from premium manufacturers.

Key Topics Covered:

1. Executive Summary

- Key Findings

- Handwriting Recognition Introduction

- Handwriting Recognition Snapshot

- Models with Handwriting Recognition

- Handwriting Recognition Outlook

- Handwriting Recognition OEM Availability Analysis

- Touch Surface Specification

- Use Cases

2. Research Scope, Objectives, Background, and Methodology

- Research Scope and Objectives

- Geographic Definitions and Research Timeline

- Research Aim and Objectives

- Key Questions this Study will Answer

- Research Background

- Research Methodology

3. Analysis of Market for Handwriting Recognition in PC

- Regional Acceptance

- Supplier Score Card

- Benchmarking

- Surface Offerings

- Value Chain Analysis

- Value Chain AnalysisFuture Business Cases

- HandwritingCost Breakdown

4. Profiles

- MyScript

- Hanwang

- Nuance

5. Forecast of Market for Handwriting Recognition in PC

- Total Market for Handwriting Recognition in PCUnit Shipment Forecast

- NA Market for HWR in PCUnit Shipment Forecast

- EU Market for HWR in PCUnit Shipment Forecast

- Asian Market for HWR in PCUnit Shipment Forecast

6. Market for Handwriting Recognition in PCFuture Outlook

- Future Outlook

7. Key Conclusions

8. Appendix

Companies Mentioned

- Apple

- Audi


- Cadillac

- Citroën

- Ford

- Fujitsu

- GM

- Google

- Hanwang

- Mercedes

- Mitsubishi

- MyScript

- Nuance

- Porsche

- Rolls-Royce

- Volkswagen

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