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Artificial Intelligence Authors: Liz McMillan, Kevin Benedict, Yeshim Deniz, William Schmarzo, Elizabeth White

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Summus and Mattel Power Up Mobile Games

J2ME Supporting Wireless Game Classic

Summus, a provider of media applications designed to optimize consumer wireless experience, has partnered with Mattel, to develop and distribute wireless version of games, such as UNO, Ker Plunk!, Rock 'Em Sock 'Em Robots and Toss Across for the mobile phone.

Summus will distribute the games to major wireless carriers in the U.S. beginning with UNO. The other wireless games will be available in both single and multiplayer formats, throughout 2005. The games will be offered on the leading wireless platforms, including QUALCOMM's BREW solution, and the Java 2 Platform, Micro Edition (J2ME).

The relationship will leverage Summus' wireless entertainment expertise to deliver compelling mobile versions of the popular games. Summus will utilize its innovative multiplayer game platform, leader board capabilities, highest quality graphics and artificial intelligence (AI) used in the development of Summus' other mobile games.

"Mattel continues to look for new ways to build its brand presence in wireless platforms. Summus adds scale, innovative game applications and distribution expertise," said Phil Jackson, vice president of marketing, Mattel. "Our classic games portfolio has broad age appeal and has been entertaining kids of all ages for generations with fun, engaging game play. That combined with the expertise of Summus makes this an exciting venture in which Mattel is thrilled to play a part."

"The relationship with Mattel extends Summus' strategy of leveraging top brands and delivering compelling and fun mobile products that resonate with the mobile audience," said Gary Ban, CEO of Summus. "Through relationships such as this one, Summus has elevated our game strategy and become a leader in wireless gaming."

Industry experts are estimating that mobile games are currently worth approximately $2 billion worldwide, making it one of the fastest growing sectors of the overall games business. According to a new report by analyst firm IDC, wireless gaming revenue is estimated to become the single largest wireless data application category, rising to nearly $1.5 billion annually by 2008.

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JDJ News Desk monitors the world of Java to present IT professionals with updates on technology advances, business trends, new products and standards in the Java and i-technology space.

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