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Artificial Intelligence Authors: Elizabeth White, Pat Romanski, Liz McMillan, Corey Roth, Yeshim Deniz

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Research and Markets: The Role of Mobile Operators Explained: Time to Face up to Reality

Research and Markets: The Role of Mobile Operators Explained: Time to Face up to Reality

DUBLIN, Ireland, March 17 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/reports/c14112) has announced the addition of The role of mobile operators explained: Time to face up to reality to their offering.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH )

The main problem for mobile operators addressing the enterprise data solutions market is that they remain unable to differentiate, and without dramatic action or innovation, we see only a fight for high volume, low value business. This is precisely what operators want to avoid, but they have little else to offer.

Scope -- The report focuses on Europe covering Benelux, France, Germany, Italy, Spain, Scandinavia and the UK. -- The report covers mobile operators corporate data solutions. Highlights -- Within the SoHo market, we believe hat there is little revenue opportunity for mobile operators. Although companies of this size will not want to invest in infrastructure, and hence are a good target for hosted solutions, the actual desire / need for mobile solutions of any sort is likely to be limited in the short term. -- It is in the SMB sector that mobile operators have a substantial role to play. As well as having the ability to offer service-based value- add, operators will be able to offer network-based value-add. In most cases, this will be bundled into solution offerings. Security, though, is one area where there is an opportunity for operators to upsell. -- Within the large enterprise segment, we see limited opportunity for mobile operators, outside datacard sales. Although point email solutions may be sold, enterprises will require a more strategic approach, even to point solutions. Reasons to Purchase -- Find out how Orange, O2, T-Mobile and Vodafone are attempting to differentiate themselves in the corporate data solutions market. -- Discover our independent view on mobile operators strategies for addressing the corporate data market and benchmark each against its peers. -- Learn how we see this market developing in the future and discover the role that operators will play in this market.

For more information visit http://www.researchandmarkets.com/reports/c14112

Laura Wood Senior Manager Research and Markets [email protected] Fax: +353 1 4100 980

Research and Markets

CONTACT: Laura Wood, Senior Manager of Research and Markets,
[email protected], or Fax: +353 1 4100 980

Web Site: http://www.researchandmarkets.com/reports/c14112

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