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The Future of Digital Medicine: The Role of 'E' in Hospitals and Health Systems

Manhattan Research to Host Live Webinar Highlighting Market Trends June 9 and June 16

NEW YORK, June 1 /PRNewswire/ -- Recent trends in the healthcare marketplace are forcing hospitals and health systems to rethink the role of technology, and specifically the Internet, in strategic growth plans and relationship marketing initiatives. To help hospitals and health systems better understand the impact to their physician and consumer relationships, and navigate the challenges faced in this digital age, Manhattan Research announces the launch of a new advisory service titled The Future of Digital Medicine: The Role of "E" in Hospitals and Health Systems.

Hospitals and health systems nationwide are beginning to recognize the necessity of Internet and online applications to optimize quality, reduce costs, and enhance communication with the rapidly growing "install base" of physicians and consumers who rely on technology for health management. Furthermore, online hospital comparison tools for consumers are increasingly gaining in popularity, as research indicates that 45.2 million consumers are interested in using these tools. In the realm of the physician-hospital relationship, fully 143,000 U.S. physicians report the presence of a hospital Web site is likely to impact where they refer their patients. In essence, hospitals are now competing for their customer base - just like other service businesses. For more data and insight, register for Manhattan Research's free webinar highlighting some of the research findings from the new advisory service.

WHAT: "The Future of Digital Medicine: The Role of 'E' in Hospitals and Health Systems," a free webinar hosted by Manhattan Research (limited to qualified business accounts). WHEN: Thursday, June 9, 2005 at 3 p.m. (EDT) and Thursday, June 16, 2005 at 3 p.m. (EDT). WHY: Today's healthcare marketers live in a world of integrated marketing channels - and integrated challenges in reaching the intended population. The webinar will focus on five key trends (based on data included with the service) and how to accurately forecast market opportunities. Topics of discussion include: * Consumer and Physician Internet Utilization Trends * Consumer Use of Hospital Sites and Evaluation Tools * Physician Use of Hospital Sites and Services * Email, Communication, and Connectivity by Consumers and Physicians * PDA, EMR and Mobile Health Applications (including Electronic Prescribing) WHO IS PRESENTING: Attendees will hear from Daniel Z. Sands, MD, MPH (Beth Israel Deaconess Medical Center, Harvard Medical School) and Mark Bard (President of Manhattan Research) WHO SHOULD ATTEND: The webinar will benefit anyone who is charged with developing or implementing a hospital and health system marketing plan including, but not limited to information system executives, marketing executives, Internet marketers, Internet strategists, communications executives, and IT consultants/vendors. HOW: Register now at or contact Eric Martin at [email protected] or 212-367-8886. About The Future of Digital Medicine

The Future of Digital Medicine is a syndicated strategic research and advisory service focused on technology adoption trends among consumers and practicing physicians. The service aims to identify and analyze the behavior, attitudes and demographics of consumers and physicians who use technology for healthcare purposes.

About Manhattan Research, LLC

Manhattan Research, based in New York, helps healthcare and life sciences organizations adapt, prosper, and maximize opportunities in the networked economy. The company seeks to serve as a strategic positioning system for clients, helping them use industry expertise, robust proprietary data sets, and insight to maximize the value of their overall business strategy. Clients include global pharmaceutical and biotech companies, nonprofit health organizations, technology vendors, health content providers, and health plans.

Contact information: Eric Martin 212-367-8886 [email protected]

Manhattan Research, LLC

CONTACT: Eric Martin of Manhattan Research, LLC, +1-212-367-8886,
[email protected]

Web site:

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